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Blog Wars - Ethnography and Content Analysis of Blogs

This is a poster I produced last July for Monash University Sunway Campus (where I am studying). It's using the same material as a paper I presented in August, but focuses mainly on the Social Network Analysis (SNA) potential for combining with content analysis.

I am self-taught as regards SNA, so it is well possible that I have made mistakes. If I have, please tell me as I'd love to know.

blogs malaysia blogwars research social network analysis sna
--Click on the picture to get the larger version - you will have to zoom in and out in order to get the full view and to be able to read it.--

I have anonymised the data, but Malaysian and Singaporean bloggers may recognise the bloggers involved.

A day in the life of an anthroblogologist

Well, a morning rather. What I try to do every morning is add some blogs to my database. I made it using FileMaker Pro, which is relatively easy to use I find, and basically I try to collect information that I’m able to find from the blog itself, to which I occasionally may add information I know from other sources. The point is to gather ‘demographic’ information about all these ‘inhabitants’ of the Malaysian blogosphere: what kind of blog they have, what ads they have, which groups they’re part of, age, occupation, gender, etc.

What I also do is note down specific posts that I find important as examples of types of behaviour, like the other day I noticed someone talking about how they’d been blogging for three months but made less than a dollar (which is more than I have :/ ), and there were some comments with advice and so on. A good example of people sharing practices and therefore building common practices and ‘socialities’ as John Postill might say.
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