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Decisions, decisions: ethnographic focus

I have to blog everyday!! Two reasons:
• As an anthropologist, I need to keep a diary to record thoughts and impressions. Later on, I will refer back to these when writing up my theses.
• As a blogger, I should update regularly. More importantly, as a blogger who is focusing on 'personal' or 'lifestyle' blogs, I need to write about what I'm doing, giving that personal aspect to it all.

And, I am falling behind in my schedule for my research and getting pretty stressed :-O Need.To.Work


So, anyway, I have decided to focus only on lifestyle/personal bloggers who have Nuffnang ads. I will not ignore other blogs, but I am finding that the work of tracking blogs takes up a lot of time - about four hours a day or more. Normally I wake up around 6am and am at my computer before seven; typically, with a break for breakfast, I will be reading blogs, archiving, and writing notes until lunchtime. During this time I may or may not have the time to write a post myself. In one month, I have archived 362 posts! This is a lot and basically, I need to focus. So - no SoPo and only Nuffnang.

Why not Advertlets bloggers? Well mainly because I have been with Nuffnang since starting, and I prefer to have the 'Glitterati' status (which means I can't have Advertlets ads) to improve my chances of getting invited to Nuffnang events. Also because the biggest bloggers seem to be with Nuffnang.

Why not SoPo? The two main reasons are: 1) they are not the focus of my research; 2) They don't carry ads (usually)
Exceptions to the last point are Screenshots... and Che Det (for those who don't know, the latter is the ex-Prime Minister of Malaysia's blog, Dr Mahathir (aka TDM))

Interestingly, for those who wonder how much money can be made by blogging, here are the details of Che Det's advertising rate: the minimum is RM300 a day, and the top banner is RM1000/day. So, he can make RM30,000+ a month. That is a lot of money! For non-Malaysians, consider that the Malaysian Trade Union Congress is asking for a minimum wage of RM1,200/month.

I doubt that even the top bloggers such as Kenny Sia are able to ask for R1,000/day for banner ads - my guess is that on the one hand TDM has the most popular blog in Malaysia (average 40-50K visitors/day), and on the other hand he just puts the price higher to have to less requests to deal with.

So, overall in my thesis I will deal with SoPo bloggers, and all other kinds. But for my ethnographic, in-depth aspect, I will focus on Nuffnangers :-)

Blog Wars - Ethnography and Content Analysis of Blogs

This is a poster I produced last July for Monash University Sunway Campus (where I am studying). It's using the same material as a paper I presented in August, but focuses mainly on the Social Network Analysis (SNA) potential for combining with content analysis.

I am self-taught as regards SNA, so it is well possible that I have made mistakes. If I have, please tell me as I'd love to know.

blogs malaysia blogwars research social network analysis sna
--Click on the picture to get the larger version - you will have to zoom in and out in order to get the full view and to be able to read it.--

I have anonymised the data, but Malaysian and Singaporean bloggers may recognise the bloggers involved.