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The 'ideal type' blog?

As promised, here is some more analysis of the survey. In this post, I'm going to compare responses to a series of statements that were asked to both bloggers and non-bloggers about their opinions on blogs in general. The idea behind this set of statements was to see whether there was some sort of consensus amongst bloggers and readers about what a blog should be like - i.e. is there an ideal-type blog that the members of the blogosphere believes should be a model to follow? There were some questions on more objective matters (e.g. photos or not, comments or not), and some more subjective matters (e.g. whether a blogger should be honest or not).

For me, often the most interesting questions are usually those that ask people to rate their level of agreement with certain statements (it's called using a Likert scale normally); social science is never an accurate science, and reflecting people's range of thoughts and practices accurately based on a structured questionnaire (i.e. with choices of answers) is very difficult, but this way does give one way of reflecting the many shades of gray that make up human behaviour.

You can see the details of the responses by clicking on the thumbnails below
myblogs2009 malaysian blog survey blogger attitudesmyblogs2009 malaysian blog survey blogger attitudesmyblogs2009 malaysian blog survey blogger attitudesmyblogs2009 malaysian blog survey blogger attitudes

but what I'll do here is compare them using area charts to get a feel for the trends. The charts compare the responses by Bloggers (in pink; n = 356) and Non-Bloggers (in green; n = 197). If you see more on the right side, it means more agreed with the statement, and disagreements show up on the left; a peak in the middle means more were 'Neutral'. Where there is more of a difference in their attitudes, you can see the colour stand out. You should also be aware that these graphs are not always directly comparable - because the scale on the y-axis changes sometimes.

Functional features
These compare the more 'functional features' that bloggers and non-bloggers prefer.

myblogs2009 malaysian blog survey blogger attitudes
The clearest preference is for comments - overall just over 80% of bloggers and non-bloggers think that blogs should have a comments function; compared to the chat-box, you can see that there is a lot less interest as to whether or not there is a chat-box on a blog.

myblogs2009 malaysian blog survey blogger attitudes
There's a general preference for photos, but many are Neutral, and about one-fifth think they are not a necessity. The Non-Bloggers tend to think this is more important.

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