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myBlogS 2009 - First Malaysian blog survey results released

[edit 11/09/09: I just realised that the title of this post is a bit misleading - myBlogS 2009 was not the first Malaysian blog survey, what I meant was that these are the first results of the myBlogS 2009 survey.
Previous surveys have been done by Tan Jun-E and syed syahrul zarizi]

Well I've been kind of busy lately, and finally got round to submitting a paper to a journal (my first one! Wish me luck!) - it's based on the paper on Blogwars and Authenticity that I presented at MSC6 last year.

Anyway, I know a lot of people want to know what the results for the survey are, so I've decided to do it like this:
1) Release the full summarised results for anyone who wants to look at them - download them here.
2) Put up more detailed analysis of different portions as and when I complete them.

The reason I'm doing it this way is because I have no idea when I'll have completed the full analysis of the survey (it was quite long, and there are many angles to it), but at least people can have a look at the overall results.

I'll be happy to respond to any questions and requests for analysis on particular angles. For example, looking at the summarised results you can see that 54.2% of the bloggers that responded were female, and that 51.4% of the respondents are trying to make money from their blog; but you may want to know how many females were trying to make money compared to males. You can't tell that from the summary, but if you ask me I'll do my best to do the analysis for you and then put the results online. I'll also be putting different analyses online as I go forward - the first one will be comparing bloggers' and non-bloggers' views on blogs in general (question 10).

Limitations to the results
As with all social research there are limitations to the conclusions that can be drawn, here are the main ones that I can think of now:
• The survey was in English only - this tends to exclude the non-English language bloggers and readers. As such, it cannot claim to represent Malaysian bloggers as a whole, but a particular portion.
• The sample size is not insignificant, but not very large either. This will possibly induce bias in certain directions - in particular, it is more likely to reflect the kind of blogs I am focusing my research on, and who are more likely to have heard of me. That is, personal/lifestyle blogs.
• In addition, the sample is 'self-selected' - i.e. only people interested enough in the subject matter choose to respond to it, so this induces a bias in favour of a particular type of blogger and/or reader.

Some overall results
The survey was conducted online between March 9 and April 10 2009. 686 started the survey, and 561 completed it, giving a completion rate of 81.2%. Of those who completed it, there were 356 bloggers and 197 non-bloggers (i.e. those who read blogs only).

This is a rough portrait of the average blogger who responded:
The average respondent blogger is a young Malaysian female student, between 18-25 years old, living in KL or Selangor, and of Chinese ethnicity. She has had a blog, in English, for more than two years, updates at least once a week, and has less than 100 unique visitors a day. She is likely to use her real name on her blog, or be identifiable via photos or other information. She has a blog mostly because she likes writing; she wants to keep a track of things she wants to remember; and to keep in touch with friends. Her top three preferred blogging topics are friends, events and travel. She allows unmoderated comments - but will censor comments that are offensive, racially sensitive, make personal attacks or refer to her family.

Making money from her blog is not an important reason for having a blog, but nevertheless she is probably taking advantage of opportunities to make money. In practice she is making less than RM100 a month using Nuffnang, and is not likely to be doing paid advertorials; she has not received any free gifts/tickets/food as a result of her blog and is not likely to have a non-commercial ad or announcement on her blog.

She reads blogs every day, and follows up to ten blogs regularly - she may know her top three bloggers personally, but reads the blogs because they are interesting and/or useful. She will have met some of the bloggers in person, but not too many. She is likely to read the comments in blogs - but not always - and leaves a comment when she has something useful or interesting to add, and may respond to other comments for the same reason.

There's more information than that in the results, particularly about attitudes, but I'll get round to that afterwards.

Compared to most studies of blogs - e.g. Technorati's 'State of the Blogosphere', or Tan & Zawawi's 'Blogging and Democratization in Malaysia, this sample is younger and more female (though the 2006 survey by Microsoft had more female bloggers too). The amount of bloggers with paid advertisements is less than those reported for Asian blogs by Technorati (51.4% and 60% respectively).

As usual, I would more than welcome any comments, suggestions and criticisms. Please feel free to use the comments area below, or to send me an email if you like.